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Keeping your donors

Learn about ten of the main reasons donors stop supporting a charity
and what you can do to prevent those things in your relationships with
donors. Includes four practical tips for keeping donors happily involved
with your organization.

Click here to listen to the podcast now: Keeping Your Donors (program #2)
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:49

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Comments

Just wanted to drop you guys a note to let you know that I'm really enjoying the podcast and looking forward to pointing some listeners your way on my next episode of the 501c3Cast.

I liked the podcast and the content you presented. But I'm having a bit of an internal conflict. In one breath you talk about making communications personal and relevant and in the next breath you are make it sound like we need to keep/renew donors like they are widgets being produced on an assembly line (welcome packages, second gift packages, programs "triggered" by behavior or non behavior, retention rate). Please help me sort through this. Thanks.

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Jeff Brooks is creative director at Merkle, the premier provider of fundraising services to the top North American nonprofits. Steven Screen is founder of UberDirect, an advertising agency specializing in direct response marketing and fundraising. Between them, they have more than 35 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really.




      

      


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