I am LinkedIn member 855,485
At first glance, this may not seem very impressive. There were over 855,484 people that came before me. But when put in the context of a recent milestone for the professional networking site--LinkedIn now has over 100 million member--somehow, being somewhere just below 900,000 seems pretty impressive to me. I, apparently, am a relatively early adapter.
The reason I am sharing what number LinkedIn user I am, is because I recently received a great email from LinkedIn thanking me for making their dreams of 100 million members come true. Now, I know, I know, it wasn't JUST me that made this happen, but their email sure did make me feel pretty special.
So, for those of us in the business of not only getting donations out of our donors, members, activists, but also interested in building a relationship, driving passion about our mission, making our constituents feel thanked and appreciated (even when they are not expecting it), the email I got from LinkedIn is a pretty good example of the "Just Thinking of You" note gone right.
Notice the catchy subject line. Am I really one of the first million members? Wow, right away I feel like part of a very special club. On top of that, they are showing me they know something specific about me--not everyone is part of that group, and LinkedIn knows that I am. And, they consider this a very special group of people. So now I'm an early adapter and I'm special.
Next, they make the relationship seem even more personal. Not only am I part of the special 1 million club, they know EXACTLY which person in that club I am. That means they know WHO I am, right? Or so consumer me starts to think (quieting the whole 'Miriam, they have a database plus your member number is in your non-public profile URL' voice inside).
Also, very importantly, they don't seem to be wanting anything from me. Is it possible this is just a "thank you" message with no strings attached? How novel. Could it be they just want to share this big accomplishment with me and thank me for my role in it? Well, aren't they thoughtful.
I've always liked LinkedIn. Now, I might just love them. And I am blogging about how great they are. Is it possible that mission was more than accomplished with that email from LinkedIn's perspective?
And sure, there are probably a few email best practices that could have been used here, like when I try to read this email on my phone it looks super weird, but hey, I feel all warm and giddy inside from being so special, so I'm going to let them slide on that one...
Curious what the public profile of member 855,485 looks like? You can find me here: http://www.linkedin.com/in/miriamkagan