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Pablo Rosales

Great Post! I like how Red Cross uses all the media to collect donations. I think is harder to do the same with a small organization.

Thanks for this great blog.


Thanks so much for your comment and the info about Wibiya! will definitely check it out!

Amber Bonner

Great post! I love seeing popular media platforms utilize their "digital clout" in a responsible way. I have to say that the Red Cross has definitely set the standard in creating strategic partnerships that rally around a cause. Another example I saw of this in the past week was with the popular web toolbar, Wibiya. A new "Donate to Japan" app was created that re-directs users to the Red Cross donation page. Wibiya actually emailed all of its users this week to notify them of the free app. I added it to my blog asap!

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