Led by Alicia Keys, a slew of celebrities, with millions of followers, are going 'silent' on Twitter on Wednesday for World AIDS Day. The celebrities plan to stay 'silent' until $1 million has been raised for AIDS efforts.
According to the AP, "[f]or the campaign — which also includes Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae and Keys' husband, Swizz Beatz — celebrities have filmed 'last tweet and testament' videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths."
We already know the impact celebrities can have on influencing high volume donations--witness the Haiti relief efforts and Keys' appearance on American Idol last year. How long celebrities may have to stay silent (and will they be able to refrainfrom sharing their every move with the world in the name of do-gooding)? We are eager to find out on Wednesday.
Follow all the tweets (or lack of them) on Twitter under the following hashtags: #BUYLIFE, #WAD, #AIDS, #HIV, #WorldAIDSDay and some of the participating celebrities.
(can't see this video? check it out here.)