Good stuff from the Network for Good Learning Center: What Good Nonprofit E-Newsletters Look Like. Here:
- Make the words easy to read.
- Use a custom (not generic) template.
- Give text top billing.
- Stick with basic fonts.
- Give your campaign the five-second test. (Email it to yourself. When it arrives, open it for five seconds, then close it. Ask yourself: What was this email about?)
That last one will help you overcome one of the toughest problems nonprofit enewsletters have: They're about everything, so they're about nothing.