Some steps to a better enewsletter

Good stuff from the Network for Good Learning Center: What Good Nonprofit E-Newsletters Look Like. Here:

• Make the words easy to read.
• Use a custom (not generic) template.
• Give text top billing.
• Stick with basic fonts.
• Give your campaign the five-second test. (Email it to yourself. When it arrives, open it for five seconds, then close it. Ask yourself: What was this email about?)

That last one will help you overcome one of the toughest problems nonprofit enewsletters have: They're about everything, so they're about nothing.

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