Sticks, stones, and words that can hurt

fundraising

Writers who pay attention to their work often have lists of words or phrases to avoid. Here's a good one from the Otis Regrets ... or Not blog. 5 words that hurt (your marketing results):

1. "I"
2. "We"
3. "It"
4. Words that can be read more than one way. (Like "read" (present tense) and "read" (past tense).
5. Words that look similar enough to be misinterpreted by a hurrying reader. (Like "through/thorough/though")
6. "As I just mentioned"

Well, six. Check them out.

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