If your organization is intrigued with the idea of launching a blog, look at this reality check at the smArts & Culture blog: 8 signs you're not ready for an arts blog. The eight signs are:
- You haven't figured out how to make any of your other communications more about your patron and less about you.
- You define your online audience as "everybody."
- You haven't yet realized that the conversation is already out of your hands -- people are already talking candidly with each other about your cultural institution.
- You don't think you need a plan.
- You throw around terms like "conversation" and "engagement" without defining clear goals for your blog.
- You have to go through so many layers of approval for each post that the material is stale before it ever hits the blogosphere.
- You get hives when you even think about talking about comments with your boss.
- You don't have someone assigned to be your arts blogger -- everyone will want to pitch in, right?
It's worth noting that if your organization struggles with these issues, you aren't ready for any kind of public communication, from TV to direct mail. Everything you do is going to be inauthentic, dull, and just plain sucky. A blog is the least of your worries.
Technorati Tags: fundraising, blogging, nptech
Comments