What's wrong with your e-newsletter?

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What's wrong with your e-newsletter?

It might be an overgeneralization, but the large majority of nonprofit e-newsletters are a waste of electrons.

Limp, incoherent, uninspired, ill-targeted to their audience.

The Nonprofit Marketing Guide has some notions what the problem might be if your e-newsletter isn't doing its job: Does Your E-Newsletter Need a Makeover? Look for these signs:

You hate writing it.
You know it's too long, but ... you just can't figure out how to make it shorter.
You transitioned from a print version to an email version in a hurry.
You use the same subject line over and over.
The newsletter rarely links back to your website.

Technorati Tags: fundraising, e-newsletters, nptech

Posted at 11:41 in Web/Tech | Permalink

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