Marketing myths that many fundraisers believe

From Chief Marketer: 7 Myths CMOs (and Their Bosses) Gotta Stop Buying

1. "I'll just hire me one of them superstars."
2. "If everyone just picks themselves up by the bootstraps and tries harder (or works smarter) ..."
3. "If we can just get some of that marketing automation, that'll solve our problems."
4. "If we can't quantify it, we shouldn't do it."
5. "I don't care what it takes, just get it done!"
6. "We can't spare a dime to invest in research."
7. "We don't have time to examine our own navels."

Chief Marketing Officers aren't the only ones who buy myths like these. It turns out, in both marketing in fundraising, that you win when you stick to the basics, worth with the facts, and keep your eyes open. Not easy, but fairly simple.

Thanks to Church Marketing Sucks for the tip.

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