Donor Power Blog: How to avoid telling boring stories

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How to avoid telling boring stories

From Katya's Nonprofit Marketing Blog: Are your nonprofit's stories winners or snoozers?

If the stories you're telling are compilations of facts, Katya points out, you're just spreading around "emotional Novocain."

Real stories always contain:

Character
Desire
Conflict

That's exactly what you'd learn in a fiction-writing or screenwriting class. Stories are stories no matter where they are. And when they're good, they're irresistibly compelling.

Give it a try.

Technorati Tag: story

Posted at 11:32 in Fundraising | Permalink

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

DonorPower Blog is penned by Greg Fox. Greg has spent 25 years in the DM industry — 22 in direct fundraising, and 3 doodling on the back of campaign analysis spreadsheets. Greg is ably assisted from time to time by a police line-up of guest “artists”, DM pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog at
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