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Internet Marketing

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Kasey Skala

Social media is a great tool for most non-profits, as long as they maintain the accounts. I think one problem with non-profits is the mistake of using social media to solicit donations and raise money. That shouldn't be the primary reason of implementing social media. Use it to build a community and raise awareness. If the donations come, great. If not, at least you are getting your message out there.

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

DonorPower Blog is penned by Greg Fox. Greg has spent 25 years in the DM industry — 22 in direct fundraising, and 3 doodling on the back of campaign analysis spreadsheets. Greg is ably assisted from time to time by a police line-up of guest “artists”, DM pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog at
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