How good are nonprofit websites? Not so great, it would seem. Survey research from ForeSee Results, Trends in Constituent Satisfaction with Nonprofit Websites (PDF, registration required), puts the average nonprofit website satisfaction score of 73 (out of 100).
This is survey research, so it tells what people say, not necessarily what they really do, but it's interesting nonetheless. And hardly surprising.
According to the study, website satisfaction has a strong correlation to the behaviors we want. Satisfied users are:
- 49% more likely to donate.
- 38% more likely to volunteer.
- 57% more likely to have a favorable overall impression of the organization.
- 65% more likely to recommend the site to others.
- 55% more likely to return to the site.
Did that get your attention? The study says what needs the most improvement are website functionality and expression of the organizations' image. Get cracking.
Thanks to Katya's Nonprofit Marketing Blog for the tip.
Technorati Tags: fundraising, nptech
Websites are dynamic and require continual improvement and updating.
For one thing, the technology changes.
In fact, websites belong in the marketing area and not IT. Today, the technology for the Internet is highly refined and website development and updating user-friendly.
The organization's website is about marketing and no-longer confined to high tech.
If an organization's marketing team is not writing, updating and refining their websites on the fly within their own browsers, then it is time for them to reconsider their ISP resource. Today's modern ISPs should provide the web based software their clients require to easily manage their own websites without high tech training.
They should include e-commerce, blog, newsletter website development and other marketing modules in their monthly fees.
Posted by: Ted Grigg | 12 May 2009 at 20:04