Don't let the recession break your spirit

Things are rough for nonprofits.

But not for all of them. Some are humming along at normal funding levels as if the recession were just a disturbing news report from a distant country. Some are even doing better than they've ever done.

I like the way the Jewish Donor Blog puts it: Fundraise Like it Was 2007! Which includes:

• Have an urgent message.
• Be relevant.
• Respond to the recession and call on donors to respond.
• Pick only the best performing lists....
• Talk to a trusted expert who knows the business.

You can think and talk and act like a victim of the recession -- but you know where that will get you.

Don't act like there's no recession. It's real, and it hurts. But don't curl up and play possum. Keep raising funds with passion, focus, and an eye on your donors. That way you can minimize the impact of the recession. Or escape it entirely.

Technorati Tag: fundraising

Comments

[Yoav Kaufman]

Thanks for the link up Jeff... big fan of your blog, keep up the good work! Would you consider adding the JewishDonorBlog.com to your blog roll now that we made it into one of your posts?

[Amy Kincaid]

Jeff, can you say something about the difference between urgent and desperate?

[Jonathon Grapsas]

Well said Jeff, posted about the same thing yesterday.

http://jonathongrapsas.blogspot.com/2009/05/have-we-got-over-r-word.html

Seems that the 'R' word has dropped off the agenda, and we seem to be just cracking on with it.

We have clients (in Canada, Hong Kong, Australia) getting amazing results at the moment, some record breaking.

Just by applying discplined fundraising and direct marketing, like they should.

Cheers
Jonathon