« Fundraising for donors | Main | Not feeling so good about the Facebook gold rush »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b8ab69e201156f668007970c

Listed below are links to weblogs that reference Stupid heads: more fun with nonprofit ads:

Comments

Kate D.

I've enjoyed your series on stupid non-profit ads. You frequently mention readability as a Good Thing. Yet, you use a font for your headings that is quite unreadable, e.g. the C looks like an L, the N looks reversed (is it?). And the extremely tight kerning makes it worse. I think maybe you are falling in the "cute and arty" trap yourself. But I love your content (and icons) and think your site performs a great service.

Frances

On the contrary. But perhaps this discussion demonstrates that even in the world of evidence-based communication practice, there is still much room for the subjective response.

Jeff Imparato

It does look like something out of Monty Python, and thus diminishes its effectiveness.

Nate

This rant reinforces the theory that "any press is good press." Thanks Frances for visiting our website.

Dan Hutson

I've gotta agree with Jeff on this one. It's beautifully designed and executed, and grabs your attention, but the main message and call to action are weak at best.

Even just a line or two that captures who Evergreen is would be nice. The "crazy folk" imagery makes me think of stereotypical crazy green movement people, not just plain folk like me who care about the environment but maybe aren't putting action to belief.

And if the ONLY purpose is to drive traffic to their website, I'd like to see the quantitative data that shows it's been successful. Anyone at Evergreen care to share?

Frances

I have to say something here. Most of the time you are right on, but, ALAS, not this time. I think the abstraction and the wackiness is exactly what's doing the work here--and, no, I don't work for the agency that created it. Besides, we're talking about it, and you picked it up, right?

The image IS weird, but works at the level of dehabituation. The rough paper is part of the overall piece too. Maybe the call isn't as clear as you'd expect but it's really designed to drive traffic to their site, which it does.

The comments to this entry are closed.

What is this blog all about?

If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

About the Blogger

DonorPower Blog is penned by Merkle's Power Blogging Team, led by Greg Fox, our senior vice president of strategy. Working with Greg is a police line-up of guest "artists", fundraising pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog, and any of our regular contributors, at
donorpowerblog [at] merkleinc [dot] com. See this blog's policies.


A great partner for the nonprofit that wants to get donor-powered and grow revenue like crazy!
Subscribe by e-mail

Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites