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Beth Kanter

Um Barry, you took the words out of my mouth:


Social Media is not a channel for generating monetary capital.
It's a conduit for accruing social capital. Your new sales funnel here looks more like this:
Listen>Help/Enable>Goodwill>Trust>Relationships>Evangelism.

Barry Martin

Um, barb took the words right out of my mouth so I'll try to elaborate.

Social Media is not a channel for generating monetary capital.
It's a conduit for accruing social capital. Your new sales funnel here looks more like this:
Listen>Help/Enable>Goodwill>Trust>Relationships>Evangelism.

Though you can connect with more people more quickly, trying to use this ability for direct marketing ends smells fishy and makes people feel uncomfortable. Remember that social mores apply.

Barbara Talisman

No social media opportunity should be viewed as a fundraising panacea. However, it should be part of building a relationship with current and potential donors. It should be a part of the organizations marketing and communications plan. While demographics of those using social media skews young, those above 35 or 40 are getting on board as well. More importantly, those really using it now at 20-25 years of age will not stop using it later. Fundraising has always been about relationships, communication and money. The new social media helps us do 2 out three and cannot be ignored.

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