In the Network for Good Learning Center: How to Ask for Donations on Your Website. They are:
- Make it painfully easy to find the "donate" option.
- Show where the moolah goes.
- Explain the how of your mission (not just the what).
- Appeal to donors' ideals and values.
- Show your connection to or presence in the local community.
- Don't forget to ask.
Take a look for the details.
What's the common thread here? Maybe it's: If you want to raise funds on your website, raise funds on your website.
The reason so many nonprofit websites have a hidden, tiny, or otherwise obfuscated "donate" option, why they don't really address the issues of giving -- they want to raise funds without seeming to raise funds.
Sorry. If you want a website that doesn't raise funds, go ahead. There are plenty of other things you can do online. But if you need online revenue to accomplish your mission, then make sure you do what it takes to raise online revenue.
Technorati Tags: fundraising, nptech
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