Your key to recession survival: focus on donors

Here's Katya Andresen's column in this month's FundRaising Success: Pulling Out of the Nonprofit Nosedive.

Her important point: When times are hard, the best thing to do is to give donors what they want. Meaning, says Katya:

1. Donors want to feel good
2. Donors want familiarity
3. Donors want tangibility
4. Donors want flexibility
5. Donors want personalization

If you focus in on your donors, you just might survive. But the funny thing is, you're going to have to keep thinking this way when the rest of the economy turns around, or you're going to stay in your own private recession for a long time.

Technorati Tags: recession, marketing

Comments

[Kristiana]

The message seems so simple, but it is often buried under recession fears! Why?!?!

Some fundraisers may have become complacent when things were booming; however, just like the rest of America during a recession, if we focus on the basics, we'll come out stronger.

Thanks for laying it out in black and white...sometimes it's the smallest posts that make the biggest impact.