Who will tell your story?

Here's something to think about:

Great marketers of the future will not be measured by how well they tell stories to their audience, but rather by how well their audience tells stories about them.

(From a presentation by Tim Smith, posted here.)

Want to jump over this recession and start growing like crazy? Do something so cool, so show-stopping and exciting that people can't help but talk about it.

Thanks to Andy Sernovitz for the tip.

Technorati Tag: fundraising