I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places.
And the Air Force is doing something about it. With no air strikes involved, as far as I know. They could teach the rest of us a little about how to equip your people to engage with social media in constructive ways.
Read about it at the Web Ink Now blog: The US Air Force: Armed with social media.
The Air Force doesn't just have its own blog, it intends to equip all 330,000 of its people to be part of the Air Force conversation wherever that conversation is happening.
And here's the cool part. Rather than just throw their people into the fray, they have a methodical (downright military) flowchart that guides responses to anything from a scurrilous rant to a reasonable question.
If there's any conversation about you or your work out there -- or if you want there to be -- you could use this flowchart:
You can download this flow chart here at a readable size (PDF).
Thanks to The WOMMA Word blog for the tip.