Things could be even worse for Starbucks

I know things aren't going exactly gangbusters for Starbucks right now, but it is a company that general does good marketing. But suppose they freaked out and decided to learn their marketing from contemporary American churches?

The Beyond Relevance blog asks this question at What If Starbucks Marketed Like the Church? A Parable. And there's a video:

What if Starbucks marketed like a nonprofit? It would probably be similar to this: Speaking their own idiom, having trumpeting their own goals, blithely unaware how weird they look and sound -- and annoyed with their customers who don't "get it."

Is that you?

Technorati Tags: fundraising, Starbucks

Comments

[Ted Grigg]

One of the best parodies of misguided marketing efforts I've ever seen. Thank you for sharing this superb video of what NOT to do when sharing important messages.

I have shared this with a number of my business and personal friends.

[Brian Graveley]

Thx.
Good post.