When this blog launched after the 2004 election, there were a lot of unfortunate examples from the failed campaign of Senator John Kerry on how we often get fundraising wrong -- how we fail to connect with people by using our language instead of theirs, how we insist on framing issues in our own way, rather than submitting to the way regular people do.
How things have changed. Now we have a successful campaign to learn from, with tons of positive examples to inspire and instruct. This will be more fun.
Here's a great start: The Create Your Communications Experience blog looks at Barack Obama's election night speech and why it worked so well: Transformational Election - Transformational Speech!
Here's what the President-elect did right in that speech:
- It was all about you.
- He stayed on point.
- He told a story.
- He was likable.
If you can do those four things in your fundraising and marketing, you're a long way toward success.
Tomorrow: Positive lessons from the Obama campaign.