Six Freakish Facts About Fundraising

Here's my column in this month's FundRaising Success magazine, 6 Freakish Facts About Fundraising.

Teaser: Many organizations do themselves terrible harm by going silent on donors for a set amount of time after a gift. The theory is that donors need to "rest" between gifts. (Resting, for some reason, is defined as "not hearing squat from an organization they've shown they care about.")

Comments

[Shar McBee]

How do you feel when you give a party, wine and dine your friends, then afterwards you don't hear diddlysquat from them?
Before we ask for donations in a recession, we have to be very nice to those who have already given. Shar McBee