« How to deal with irrational donors: Don't | Main | Fundraising: better than selling a bunch of unwanted stuff »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b8ab69e2010535f8d7e5970b

Listed below are links to weblogs that reference Paint pictures with words to get emails opened:

Comments

Good copy is good copy regardless of the medium.

This reminds me of David Ogilvy’s comment about wanting to hire copywriters with direct marketing experience. Such writers know how to sell because they live or die based on results.

Superb post with intriguing examples.

The comments to this entry are closed.


If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

Jeff Brooks, creative director at Merkle, has been serving the nonprofit community for nearly 20 years. He wants to be a curmudgeon when he grows up, and considers blogging great training. You can reach him at
<jbrooks [at] merkleinc [dot] com.More
  See this blog's policies.
A great partner for the nonprofit that wants to get donor-powered and grow revenue like crazy!
Subscribe by e-mail

Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites