Maybe you've seen this ATT ad. What's the problem here?
According to Greg Verdino's blog, it's the plain unbelievability of what they're claiming: Incredible? I'd settle for credible.
They claim wireless access on a remote desert island. But in the real world, you can't pick up your ATT signal in the middle of urban centers in America. Instead of being inspiring, as the ad is meant to be, it makes you hate ATT even more.
... there is no shortage of instances when actual product experience simply cannot live up to the promises made in advertising. ... makes me wonder what (at a time when consumers seem to prize corporate authenticity and transparency more than ever before) companies think they have to gain by making incredible claims?
Is your fundraising like that?
Does the real world match up to what your fundraising or marketing says? If it doesn't, your marketing could be doing a lot more damage than good.
Technorati Tags: fundraising, advertising
Ha - I can't even get my AT&T signal in San Francisco sometimes.
Good post to make us think though. More often than not donors are saying that they want detailed results of what their donation will accomplish. People want to see problems being solved.
Posted by: Ashley Messick | 06 October 2008 at 16:05