What donors want
The more you know about people, the easier it is to motivate them. That's what advertisers do all the time, and you can see some of the thinking behind it at Copyblogger, 12 Tips for "Psychological Selling" The tips:
- People make decisions emotionally.
- People justify decisions with facts.
- People are egocentric.
- People look for value.
- People think in terms of people.
- You can't force people to do anything.
- People love to buy.
- People are naturally suspicious.
- People are always looking for something.
- People buy "direct" because of convenience and exclusivity.
- People like to see it, hear it, touch it, taste it, or smell it before they buy it.
- Most people follow the crowd.
Yes, these tips are for selling stuff. But every one of them has application in fundraising. Persuasion is always psychological at its root.
Technorati Tags: fundraising, marketing
OK, so this is like totally off topic, but I jus wanna say that those like 12 tips apply to raising teenagers too. Go figure! ;-)
Posted by: Bill Kennedy | 21 October 2008 at 06:01