To get people talking, do something amazing

This is just cool. Studio Brussels (Belgium) called attention to its campaign to raise funds for clean water in the developing world with a crazy guerrilla tactic. Check it out:

The campaign raised nearly $5 million dollars -- that's from Belgium, a country with only 10 million people.

Such an odd, edgy idea. How many nonprofits would authorize a kid invading TV studios while they're on the air? Isn't the a bit risky? Won't people be offended?

If you want unusual results, you have to take unusual steps.

Technorati Tags: fundraising, WOM

Comments

[Pat]

This is great. Thanks for sharing it with us.

[Ted Grigg]

A simple idea that worked.

But I agree that it takes courage to do this type of creative marketing. That is courage from both the creator of the idea and the client as well.

The importance of the message apparently exceeded any risk that was taken to get the message across. It proves to the audience that you must really believe in what you are doing.