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To get people talking, do something amazing

This is just cool. Studio Brussels (Belgium) called attention to its campaign to raise funds for clean water in the developing world with a crazy guerrilla tactic. Check it out:

The campaign raised nearly $5 million dollars -- that's from Belgium, a country with only 10 million people.

Such an odd, edgy idea. How many nonprofits would authorize a kid invading TV studios while they're on the air? Isn't the a bit risky? Won't people be offended?

If you want unusual results, you have to take unusual steps.


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Comments

This is great. Thanks for sharing it with us.

A simple idea that worked.

But I agree that it takes courage to do this type of creative marketing. That is courage from both the creator of the idea and the client as well.

The importance of the message apparently exceeded any risk that was taken to get the message across. It proves to the audience that you must really believe in what you are doing.

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

Jeff Brooks, creative director at Merkle, has been serving the nonprofit community for nearly 20 years. He wants to be a curmudgeon when he grows up, and considers blogging great training. You can reach him at
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