Many nonprofits are freaking out about the economy. (See Nonprofits Uneasy About Turmoil's Effect on Endowments in the Washington Post for some recent hand-wringing.)
Maybe they shouldn't. Maybe this tough situation is going to be the best time ever. If you want it to be.
That's what Seth Godin notes at Looking for a reason to hide:
... uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
Make sure you aren't using the current crisis as an excuse not be go for greatness.
Some nonprofits are going to take it on the chin in the coming months. A few will probably fail.
But the smart ones, the good ones, the daring ones -- they'll look back on this time as the moment they found their stride. When they become tougher and more focused. When the competitive landscape opened up (because of the fear-mongers pointlessly abandoned the field).
When breakthrough growth happened. It's up to you which way you go. Success isn't guaranteed if you take risks. But failure is guaranteed if you don't.
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