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Ted Grigg

And note that the cause doesn't even have to be truthful, smart or even that great! Just kidding Jeff.

I recall that Clinton did very well compared to the Republicans when he was running. For the first time in the history of presidential fundraising, Clinton's team leveraged the Internet managing to outperform every other channel in raising funds from small donors.

Another lesson within your post, in my opinion, is the proven power of online marketing in the fundraising business. Fundraisers and their suppliers have been slow in adopting the Internet. And the sad thing is, they are still dragging their feet.

On the other hand, many fundraisers haven't even mastered the classic direct mail medium. So maybe that's life. Like individuals, few organizations achieve their real potential.

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