12 ways for fundraisers to face the economy

Are you feeling a bit freaked by what's happening to the economy? I am.

Here are two good sets of advice about what we fundraisers should do and expect:

From The Agitator, 7 Fundraising Tips for Surviving 2008:

1. Don't Whine.
   
2. Re-Project and Take it Upstairs.
   
3. Advance the time-table for your year-end campaigns.
   
4. Resist Your Natural Instincts.
   
5. Engage your core donors as you never have before.
   
6. Do not lose the courage of your convictions.
   
7. Don't expect that the "good old days" will ever return.
   

From FundRaising Success magazine, Five Tactics to Rev Up Fundraising in a Down Economy:

1. Connect with your donors' pain.
   
2. Call mid to major donors now.
   
3. Begin year-end campaigns in September with installment options.
   
4. Use alternative giving vehicles.
   
5. Focus on segmentation and target total net income (not return on investment or revenue).
   

Expect a lot more advice on this topic in the coming weeks. Not all of it this good.

Technorati Tag: recession

Comments

[Jason Dick]

The nonprofit that I work for has been having a lot of success with new programs and face to fact solicitations. We are asking our key major donors to give big right now and they are responding. I think a lot of that has to do with long time great cultivation and they really believe in the work of our organization.