How often has your organization let fundraising slip through the cracks?
If it has ever happened, you've lost money. But it happens.
Duct Tape Marketing has an idea for you, at I Don't Have Time for Marketing:
Marketing is and must become a habitual activity in your business. You must live by the marketing calendar or die by the lack of time available to complete the greasing of the squeaky wheel.
It's true for businesses, and it's even more true for nonprofits: marketing (fundraising) is time-consuming, and it's likely not the main reasons you're in the organization you've chosen. You may even find it difficult, unrewarding, and distasteful. It's the first thing you'll not do when things get busy. Which is always.
The discipline of a calendar you follow without fail can keep you on track.
Technorati Tag: marketing
I've enjoyed getting to know your blog - I made a link to this article mentioning Duct Tape Marketing in a recent blog post of my own. (I'm a DTM coach so it caught my attention).
http://blog.1429design.com/marketing-links-customers-fort-worth-duct-tape-marketing/
-Randy
Posted by: MarketingTwins-Randy | 30 September 2008 at 23:30