All that work getting your nonprofit's homepage just right? It may be beside the point, according to Web Strategy by Jeremiah: Your Corporate Homepage is Really Google.com.
Why? Because nearly everyone who visits your site gets their via a search engine (mostly likely Google) -- and there's a very good chance they never see your beautiful homepage. So, says Jeremiah:
... be cognizant that your homepage isn't the website you own and manage, but actually Google Results. While you can shape that first few entries with search marketing techniques, but note that a influential blog can cause havoc or be a positive endorsement.
That doesn't mean ignore your homepage. It means pay attention to how you show up in Google searches. Do people seeking you or your cause find a sensible, non-confusing entrance?