Little stuff makes the difference in fundraising

Everyone wants some big new idea that changes everything. But is that the right thing to look for?

Ask direct doesn't think so, at The art of being 15 minutes ahead:

Don't waste your time searching for the one big idea that will transform your fundraising like a magic bullet. Instead, concentrate on just being that little bit better, quicker, smarter, more personal, more evocative, more attentive....

I love big, game-changing ideas. I've seen a few of them happen. But it's true: They don't come along very often. Big ideas turn out to be big failures more often than not.

Just getting stuff right may seem a little boring. Like getting receipts sent out quicker. It's not going to win you an award or a cover story in the industry press. But getting stuff right will make you better than almost everyone else.

And I can promise you that if you do the small stuff well, you'll be a lot more likely to get the big stuff right too. Greatness does not exist in a vacuum.

Technorati Tags: fundraising, ideas