How to survive a recession: the basics

Everyone's worried about how to hold things together in a down economy. The Chronicle of Philanthropy's Prospecting blog recently shared some Tips for Raising Money in a Recession that are worth taking a look at:

• Communicate to donors how the charity changes people's lives.
  
• Be open.
  
• Offer donors more flexibility in making a gift.
  
• Take very good care of donors.
  
• Craft extra warm appeals, the kind that tug at the donor's heartstrings.
  

I hope you're saying, Those are things you should do all the time! Because they are. But in hard times, you can't afford not to do fundraising right.

Donors matter more than ever.

You can't afford to wish they were different, allowing you to market yourself in a way that would make you happier.

Reaching donors on their own terms goes from smart to mission-critical.

And when hard times pass, you'll see the real power of getting it right.

Technorati Tag: recession