You can put an awful lot of stuff in an email. And it won't cost you. No paper, no ink, no postage. So why not just keep adding stuff to those emails?
Well, maybe it keeps people from responding.
And article at MarketingProfs thinks you should consider that: Simplicity Is the Nature of Great Emails.
... a huge body of marketing research demonstrates that the human mind is a sucker for simplicity and focus. The eye embraces that which can be easily digested. Less is more.
One thing at a time. That always works better. And not just in email.
Technorati Tags: fundraising, nptech, email
Email is still the "killer app" as far as I am concerned.
Posted by: Chad | 03 July 2008 at 07:59
Totally agree. Even friends, staff, board members, vlunteers, etc will respond to e-mail quicker if they are kept simple. Nobody has time to read long e-mails.
Posted by: Chris G. | 03 July 2008 at 08:57