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Avoid these email mistakes

From the Getting Email Delivered blog, The Top 5 Mistakes Email Senders Make in Scheduling Their Mailings:

  1. Sending email too frequently
  2. Not sending email frequently enough
  3. Not sending email consistently
  4. Sending an email just for the sake of sending an email
  5. Not paying attention to the day and time that you send your email

Check out the post. You might be surprised at some of the details.

Thanks to BeRelevant for the tip.


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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

Jeff Brooks, creative director at Merkle, has been serving the nonprofit community for nearly 20 years. He wants to be a curmudgeon when he grows up, and considers blogging great training. You can reach him at
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