Podcast: Fundraising as Courtship

Guest Bob Ball (creative director at Merkle) joins us for a lively discussion of the amazing parallels between fundraising and romance. Be yourself, be real, focus on the person you're talking to, and follow your heart (and hers), and you can't go wrong. In either area.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.

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Comments

[Cynthia Edwards]

Snap! I wrote an article for Media Post / Email Insider with a very similar slant last week. I am on a mission to help the business world see that customers are not mere "targets" but multi-dimensional human beings, who need to be wooed and won. Whether as fundraisers or kings of commerce we need to get our heads out of the spreadsheets and into the messy world of emotion, reason and will, where people really live.
http://blogs.mediapost.com/email_insider/?p=648