What planet are your donors from?

You don't have to be an "expert" to know that your donors don't all think the way you do. In fact, as the Customer Experience Matters blog notes at Your Customers Are Martians, "The gender gap is nothing compared with the company-customer gap." In fact, you could say companies are from Venus and customers are from Mars.

Or nonprofits are from Venus, donors are from Mars. (Or the other way 'round!)

You think it's important for everyone to fully understand your methods and processes. Donors want to make the world a better place.

As long as you focus on methods and processes, you aren't communicating with those donors.

There's nothing wrong with your methods and processes. I hope they're very good. I hope they're part of what set you apart. They're just beside the point for most donors, most of the time.

When you learn to think like a donor, you'll see what's important to them. And you'll communicate better.

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