Fundraising in a recession

Here's more about dealing with hard economic times: Recession-proof your fundraising in the Global Connections e-newsletter. It advises, in part:

• Have a big-picture strategy and stick to it.
  
• Keep recruiting new donors
  
• Focus on retaining your current donors.
  
• Profile your donor files so you can communicate with them intelligently.
  
• Take good care of your donors. Let them know they're important to you.
  
• Look online. You may find very cost-effective ways to raise funds there.
  

If you're noting a common theme in all the survive-the-recession advice, it's this: Don't go into hibernation. Tough times are tough, but the worst reaction is to stop raising funds.

Technorati Tag: recession