Cranky or cool, fundraisers are like family members

I like this: The Nonprofit Marketing Guide blog compares nonprofit fundraisers to various holiday giving styles in families and how these personality types play out in the way they interact with donors: Nonprofit marketing as gift giving: which gifter are you?

Here's one of them, the "Cranky Old Grandpa" ...

These are the nonprofit staff who are bitter that they have to ask for donations and help at all. If people don't understand their issues and support their work, it's not the nonprofit's fault -- it's because the audience is full of selfish idiots. In other words, nonprofit marketing is a waste of precious time they need to spend on real work, so why bother?

Don't miss this. There's also the Cranky Old Grandma, Your Older Brother, Mom and Dad, and the Cool Aunt.

Technorati Tags: newsletters, philanthropy

Comments

[Kivi Leroux Miller]

Thanks for the link love, Jeff. I'm always looking for fun ways to get the otherwise dry message of "write for your audience" out there. This gifter analogy seems to be working -- the post has also been translated into French on a European blog!