What boomers need as they age

What's happening with boomers as they age? Some good things, according to a post at The Boomer Blog, Boomer Wanted. Among the life needs of aging boomers:

• the urge to legacy
  
• the drive to find meaning
  
• the desire to make a difference and be recognized
  
• the wish to mentor and to have its value monetized
  

I'd say someone with life needs like those looks like someone primed to become a serious donor to the right causes.

I'd also say someone with life needs like those isn't going to be very responsive to traditional low-involvement fundraising.

It's a good news/bad news situation. We have a huge generation of people aging into their donor years, and they're going to be good donors. But all our expertise at fundraising is aimed at a different type of donors.

The smart nonprofits that learn to focus on donors will get all the slices of this huge new pie.

Technorati Tags: boomers, fundraising

Comments

[Naomi]

... and 16 point type?