Can a nonprofit organization share too much information? Maybe. But I doubt it.
- The museum uses 41,614 kilowatt hours of electricity per day.
- The museum has 418 artworks with gaps in their WWII-Era Provenance.
- There have been 53,843 views of the museum's videos on YouTube.
That's just three pieces of the tons of information they offer. It would be easy to say it's too much, that it's too arcane, too detailed, to boring for donors to care about.
But remember, one person's boring factoid is another's hobby. Or hobbyhorse. By putting it all out there, the Indianapolis Museum is telling its public that anyone who cares is an insider. Is it possible someone will go ballistic about their electricity use, or their ownership of possibly plundered art? Sure. But it's not likely. And their openness defuses these things -- much more effectively than trying to keep secrets.
If the information is too much, nobody will look at it. Even so, the very fact that they're sharing it makes people respect the museum more. And who knows what info-sated donors might choose to do for an organization they feel trusts and respects them?
Thanks to The Artful Manager for the tip.