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John Grain

This is very interesting - I applaud the concept, and agree we need to see more initiatives like this.

When I was Director of Fundraising for Western Europe for Habitat for Humanity we offered a money-back guarantee to new direct mail donors if they weren't satisfied we had spent their money wisely and told them how it had been used. This was in 2003. We received a similar response rate, but the average gift was almost 50% bigger!

If you want to see a PDF example, contact me via our website johngrainassociates.com

John Grain, Dec 07

The comments to this entry are closed.

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