The Enlightened Path for Fundraisers

Here's my column in this month's FundRaising Success magazine, The Enlightened Path for Fundraisers. It's a look at the way fundraising used to be done (and is still being done in many cases), compared to a better way of getting the job done.

Teaser: "Nobody cares how great you are. They care how great you can help them be. Your achievements, your rigor, your superior processes — they're all still critical. But they're only meaningful to donors as a means to help them maximize their personal impact."