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Comments

Jeremy Gregg

Thank you for citing Phil Cubeta's blog. He has been a great influence on me as a fundraiser, and we could all benefit from reading and rereading his thoughts on what most of us consider "donor cultivation" . . . but which is fundmentally being nothing more than good "relationship stewarding."

Anne

Thank you for the reminder that we are all agents of positive change in the world. I quickly passed this on to my hard-working team.

phil

Thanks for the link. I was trying to differentiate transactional from transformational relationships, but I take your point that every encounter with a donor, even long distance via a mass campaign should be created with the idea that the donor, however small, is an active moral agent.

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