The easy way to headline mastery

Here's a great tool you should use right now. It's a Emotional Marketing Value Headline Analyzer at the Advanced Marketing Institute website.

All you do is enter a headline (20 words at most). The Analyzer looks for words with Emotional Marketing Value (EMV). A Higher score is better.

The headline to this post has a 50% EMV. Here are a few other possible headlines and their scores:

• "Here's how you can write winning headlines" (my first draft): 14.29%
  
• "You'll love this easy headline tool": 50%
  
• "Influence your donors with great headlines": 16.67%
  
• "Boost your headlines with the click of a mouse": 11.11%
  

Give it a try.

Thanks to Make Marketing History for the tip.

Technorati Tags: copywriting, headlines

Comments

[Xian]

some headlines I tried:

give today or 100 kittens die - 16.67%
give today or 100 puppies die - 33.33%

I hope this at least puts to rest the argument over whether puppies or kittens are more appealing!

[Joseph]

Tweaking your headline, I got "Easy headline mastery" for 66.67%.