A whole bunch of kids in South Carolina think I'm cool. And they don't even know I'm a glamorous B-list blogger!
These kids are impressed with me because I donated the money to buy a microphone for some music classes so they can record their singing. I did this through an organization called Donors Choose, which won a coveted Donor Power Award in March.
My gift was some weeks ago, so it wasn't much on my mind when I received a thick packet from Donors Choose: hand-drawn thank you cards from the kids. About 40 letters, most with drawings -- sweet, funny, heartfelt, real. (Logan hopes I didn't go bankrupt.)
They also pointed me to where on the web I can hear their recording of "Hot Cross Buns," made with "my" microphone. If you'd like to hear them too, click here.
In terms of emotional ROI, I'd say that gift was among the best charitable donations I've ever made.
We spend a lot effort "marketing" what we do. But all that fades to insignificance compared to the gratitude of 40 kids. That is the donor power revolution living out in full color!
Can you create a powerful experience like that for your donors?
Technorati Tags: fundraising, Donors Choose, philanthropy
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