The secrets to fundraising

Go get yourself a copy of How to Succeed in Fundraising by Really Trying (PDF). It's a handy little booklet for folks doing face-to-face major donor fundraising. Here's what it covers:

• Make a good case
  
• Set a manageable campaign goal
  
• Customize
  
• Do your homework
  
• Use challenge gifts as great incentives
  
• Don't be shy
  
• Be honest -- it's the best policy
  
• Be direct
  
• Listen to suggestions
  
• Know your prospects
  

This high-end fundraising is different from the general-donor work we usually discuss here. But that's just the details. The substance is the same. All fundraising comes down to:

• Know your audience.
  
• Don't be afraid of them.
  
• Treat them with respect.
  
• Give them an offer they can't refuse.
  

It works every time.

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