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Richard in Chicago

Jeff,
Right on the money. Relevance and clarity rule. As a copy writer for more than two decades, I can't tell you how many times I've told clients and client services folks that in this business, grammar is often sacrificed on the alter of vernacular. And I can tell you that the customer and donor gods are usually appeased.
Thanks!
Richard

Brian in Vancouver

I can agree with everything in this post, both your views and those of Roy Williams, except the statement: "Yep, Marshall McLuhan was wrong". You might want to take another look at what he wrote (and said). I'm not the one to decide if he was right or not, but the man is regarded by lots of smart people as one of the most original thinkers of the late 20th century, and I suspect he will still be ranked that way when you and I are long gone.

Nancy E. Schwartz

Jeff, I couldn't have said it better. I'd add that the message should focus first on the issues of interest to your org (of course) and your audiences. That's the point of connection, followed by why your org does it best.

Interested in your thoughts on this post on that topic:
http://www.gettingattention.org/my_weblog/2007/05/heres_your_poin.html

Best,
Nancy

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