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Allison Kurpius

I'm going to make the customer focus calculator mandatory for all our clients - and for us as writers and consultants. You're right on target with your focus on the "you" not the "we." Just completed work on cases for giving after an inspirational kick from Tom Ahern, who writes about the same thing in Raising More Money with Newsletter than You Ever Thought Possible. I'm planning to pass along the caclulator to a few unsuspecting clients and friends. I can think of several people stuck on we, we, we.

Jeff Brooks

Best of luck! I hope you raise a ton of money and have a great time doing it.


Thanks for this. My group and I are in the process of gearing up on a fund-raising campaign for our team in the Pan-Mass Challenge, and ride across Massachusetts in support of the Dana-Farber Institute, and I have been so caught up in the process of writing why WE were important, that I missed some of this.

The comments to this entry are closed.

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

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DonorPower Blog is penned by Merkle's Power Blogging Team, led by Greg Fox, our senior vice president of strategy. Working with Greg is a police line-up of guest "artists", fundraising pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog, and any of our regular contributors, at
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