« What do wealthy people owe to charity? | Main | Carnival of Nonprofit Consultants »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b8ab69e200d83462562469e2

Listed below are links to weblogs that reference How to earn donors' trust:

» What can non-profits learn from businesses? ………Trustiness! from Wild Apricot Blog
Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if [Read More]

Comments

Jeff Brooks

Mori, my advice is to keep lying. Don't let even one little glint of truth show through, or you're screwed. Get our grandchildren to "donate" the money you need.

Mori Umberto

Great post and great ideas. I think it really applies to my organization now. We've been heavily involved in work to free the Middle East of WMD, sort of like the Landmine Coalition, except that we're the biggest user of landmines. Anyway, we had to re-brand our mission to exporting democracy, but that hasn't been as easy as it sounded.
So far our donors have really opened their pockets wide, but we've grown the organization so large now that we need to raise over $6 billion a month, and will need at least a trillion dollars in the medium-term. We desperately need some new tricks to make people think we have that trustiness.
Any suggestions?
Thanks! Mori

Michael Wagner

Great to see you enlarge the "trustiness" conversation. Your insights are very helpful and encouraging to read.

I have been a leader of a nonprofit and nonprofits along with conventional businesses are my clients today.

Embracing the trustiness issue and the skepticism that flow from it is an essential for all nonprofits.

Keep stirring the pot - I really appreciate what you have said here.

Keep creating,
Mike

The comments to this entry are closed.


If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

DonorPower Blog is penned by Greg Fox. Greg has spent 25 years in the DM industry — 22 in direct fundraising, and 3 doodling on the back of campaign analysis spreadsheets. Greg is ably assisted from time to time by a police line-up of guest “artists”, DM pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog at
<donorpowerblog [at] merkleinc [dot] com.> See this blog's policies.
A great partner for the nonprofit that wants to get donor-powered and grow revenue like crazy!
Subscribe by e-mail

Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites